The Communications and Stakeholder Relations Manager (CSRM) reports directly to the Executive Director of the Vancouver Police Board (VPB), and is responsible for the design, development, and implementation of the VPB stakeholder engagement and communication strategies.
Key stakeholders include government stakeholders such as Vancouver City Council and Ministry of Public Safety and Solicitor General (including Police Services); community organizations and special interest groups (e.g. advocacy groups, youth groups, seniors groups, religious and cultural groups); First Nations and Indigenous leaders and communities; organizations that serve marginalized and vulnerable populations in Vancouver; neighborhood crime prevention groups and business groups, including networking and professional associations representing business. Other stakeholders include but are not limited to independent oversight bodies (IIO, OPCC), Vancouver Coastal Health, Providence Health Care and Board associations (BCAPB, CAPG).
Embracing innovation and creativity, the CSRM will be responsible for all outreach programs using VPB’s website and social media platforms and other effective communication tools to promote public trust and confidence in policing. All actions and engagement must be made within the parameters of the Police Act and Provincial Policing Standards and aligned with the VPD’s strategic direction.
Communication – demonstrated strength, both orally and written, when interacting with stakeholders using all available mediums when expressing key messages; seen as a credible, influential communicator who interacts with all audiences in an open, empathetic, and respectful manner; seen as an expert across multiple mediums of communication and relationship building strategies.
Innovation – a creative and strategic mindset with ability to identify and understand underlying challenges & opportunities and transition these opportunities into a practical path for implementation; a change leader who can embrace and influence positive change within an organization
Teamwork – a consummate team player who consistently demonstrates the value of teamwork by contributing to a positive work environment through considerate, tactful and ethical interactions consistent with the values of the VPB
Duties and responsibilities
- Develop various stakeholder and rights holder engagement strategies, approaches and plans designed to foster an understanding of VPB as they relate to their role overseeing the VPD.
- Develop processes to monitor relevant networking opportunities; foster relationships with stakeholders and rights holders on behalf of VPB and maintains a pulse on the Vancouver community, assessing opportunities and risks to VPB and VPD’s reputation
- Organize community-based meetings and round table discussions incorporating community stakeholder and rights holder priorities into perspective with a view to driving collaboration with stakeholders, including traditionally marginalized and/or vulnerable groups, to identify policy options, mitigate risk, and create broad buy-in for VPD.
- Ensure programs are in place to further the goals of truth and reconciliation within the VPB and VPD and to build relationships and understanding with local First Nations and Indigenous communities
- Coordinate potential interactions as required, between VPB board and senior management and appropriate networks and organizations, including not for profit organizations and specific community groups
- Research and write a range of content and messages for use in various VPB communications products, activities, and platforms
- Provide advice and make recommendations on goals, target audiences, tactics, and evaluation framework for the promotion of the VPB and/or VPD
- Conduct regular monitoring and assessment of activities to measure the effectiveness of outreach activities and of the promotion of VPB, using metrics and other measures
- Provide regular updates, reports, and analyses on the effectiveness of VPB outreach and promotional activities
- Collaborate with VPD Public Relations in a timely manner to determine appropriate communications messages and tools
- Provide input and assistance, to the VPB Executive Director and Board relative to stakeholder consultations and external communications and, as directed, review all materials to ensure communications are accurate, relevant, and consistent with VPB’s overall messaging
- Develop and implement e-communications (e.g., online) strategy ensuring alignment with VPB’s annual direction, priorities, and overall messaging, including uploading to website and Twitter
- Collaborate with the VPD Public Relations Department in the analysis, development, and implementation of a public awareness program(s) to support internal and external brand building and awareness
- Design, develop and implement all external and internal communications including press releases, advisories, bulletins, and various communication vehicles
- Serve as champion coordinator and editor related to communications and content for VPB website, social media platforms and newsletters/annual reports
- Build relationships as appropriate, with key media contacts to identify opportunities to proactively market public awareness, and VPB messaging to media
- Coordinate media requests with the Executive Director and Chair of the Board/board spokesperson
- Serve as back-up to the Executive Director on communication requests, media relations and with crisis/ issues management
- As needed, plan, manage, conduct, and evaluate surveys and studies and where requested, oversee consultants retained to perform such studies
- Determine tools to evaluate the effectiveness of external communications
- Liaise and collaborate with other provincial and cross-Canada police boards and appropriate provincial and municipal government stakeholders as needed to help provide creative solutions to shared communication challenges
- As required, respond to correspondence from the public, compiling information from various sources to respond to the external requests.
- Supports the work of appropriate Board committees and task forces
- Support VPB staff operations in effective communications where necessary.
Education and Experience
- Minimum Bachelor’s degree in Communications, Public Relations, Journalism, English and/or related discipline with a minimum of 5-7 years related experience
Knowledge, Skills, Abilities
- Excellent interpersonal communication skills with strong writing and editorial abilities.
- Able to diplomatically ask questions, challenge and suggest alternative strategies and approaches
- Strong working knowledge of social media platforms Facebook, Twitter, LinkedIn, etc.
- Demonstrated ability to be an influential communications consultant within an organization
- Must be a self-starter with the ability to work effectively in a team environment
- Demonstrated capacity to develop and maintain strong professional relationships with internal and external stakeholders and work effectively with all levels of employees
- Demonstrated experience in identifying and developing programs and services targeting stakeholders
- Experienced in developing and executing strategic communications plans
- Ability to see the big picture and anticipate emerging issues and trends, and then tailor communications tactics to address them.
- Proven project planning and project management skills across the range of communications disciplines
- Able to manage, prioritize, and execute multiple projects at time
- Excellent relationship building skills with and advising to senior executives and board directors